I’m en route home from IxDA’s Interaction 12 in Dublin, reflecting on what I learned and what I can apply to practice. I enjoyed the atmosphere, the city, the other attendees and the speakers. As always, the conference provided a nice mix of theory/thought experiments and concepts that are practically applicable right now. There were surprisingly few talks on industry trends and buzzwords. No one spoke on “lean UX” or “service design” (although there were a couple of talks on “gamification” which I didn’t attend).
Many of the talks were around design and varied disciplines like sci fi, sports, architecture, healthcare, and transportation – not just what we can offer to these disciplines but concepts and techniques that we can learn from them as well.
I picked up several new methods for synthesizing research outputs into design ideas in John Kolko’s workshop. I’m excited to use some of his like Reframing and Insight Combination in upcoming DEZUDIO projects. In my own work I’m always trying to strike the right balance of practicality and process and what I found so encouraging about the methods that I learned in this workship is that they’re really just facilitators for creative ways of thinking. With enough practice, when we don’t have the time or budget we should be able to bypass the formal thought exercises and instead just approach our entire process with these innovative ways of thinking.
Finally, this year featured the first annual Interaction Design Awards with the aim of recognizing important new work in our discipline. My favorite talk of the week was by one of the team members from the project that won the “best concept” award – Adrian Westaway of Vitamins, an invention lab in London. In his case study he took us through their carefully thought out and fun research process, how they reframed their original project brief from Samsung which was to “Design a mobile phone for old folks,” and their whimsically designed aid for helping people of all ages get their new phone up and running.
http://vitaminsdesign.com/projects/out-of-the-box-for-samsung/
The best part was, both when accepting the award and throughout the talk, the Vitamins folks were incredibly excited about the kinds of insights that design research can uncover and the “magical” concepts and products that design can generate. Perhaps their best contribution to conference goers was that their enthusiasm was contagious!
